Do you ever wonder why most girl’s instagram pictures always look the same? And why they always have that same basic yellow orange filter slapped on every picture? Well, it’s because they use presets. A preset is a configuration of settings, designed to achieve a certain look or style of your photo. With just one click of pasting the settings from the preset onto your original picture, your photo can be altered to have a film look or to achieve the tones desired. Most photographers also use presets on their work to make their photos brighter and more aesthetically pleasing. There are so many people you can buy presets from like photographers, fashion bloggers, etc. People design their own pack of presets and they can be sold anywhere from $5 to more than $150. If you aren’t already convinced that you should invest in some presets, click here! to read why you need to.

Finding Your Preset Style

Everyone has their own style when it comes to cars, clothes, homes… and even presets! Some presets can be bright and airy, dark and moody, warm or cool, etc. Depending on how you like your pictures to look, you can chose a preset style that best fits what you love. Like I said earlier, there are TONS of options when it comes to buying presets. So many people out there create unique and fun presets for people to buy and make their social media just a little more aesthetically pleasing. I mean who doesn’t want that?! If you aren’t sure which kind of preset you would like best, click here to look through a ton of the best presets out there to help you discover your favorites!

Preset Costs

The last thing to consider when purchasing presets is the price. The first presets I ever bought were $28 from a blogger’s instagram (@alexajeanbrown) and I thought it was kinda pricey, but I was so curious to see what they would do and if it was worth it. Some people I know have purchased cheap $5 presets, and other photographers that I know have purchased $180 presets. The saying is true, you really do get what you pay for. A cheap preset might not paste onto a picture nice and smoothly like a $30+ preset would. Cheaper presets tend to be more harsh and don’t look good on every single picture like good presets do. Below I will show a picture of me edited with a cheap preset, and then edited with a good preset.

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